Strategic PR & Artist Management
for Music, Arts & Culture
We help artists and organisations amplify their voice, connect with the right audiences, and build lasting impact. Personal attention, professional results.
Quick Facts
- • 10+ years specialist experience in music, media & events
- • PR campaigns, artist liaison, events & content
- • Proven results for international and emerging artists
Trusted. Personal. Professional.
At Keystone, we combine deep industry knowledge with strategic creativity to place artists and cultural projects where they belong — in the conversation. From targeted press campaigns to hands‑on artist management, we deliver tailored communications that drive visibility and meaningful outcomes.
We work across music, arts, culture and television, offering a personal approach that respects each artist’s voice and career trajectory.
Founder — Eiméar O’Brien
Eiméar is a communications and media specialist with 10+ years’ experience across music, arts, and events. Before founding Keystone, she led artist & media relations at Universal Music Ireland, coordinating national press campaigns, interviews and promotional appearances for both international and Irish artists.
Her experience includes festival press operations with Lindsey Holmes PR at Electric Picnic, high‑profile communications work for JP McManus including the JP McManus Pro‑Am, and event and production roles with the Kinsale Shark Awards. These projects highlight the breadth and significance of her background in communications, PR and event production.
- Media relations: press pitching, interview scheduling, radio plugging
- Campaign strategy: messaging, content planning, analytics & reporting
- Artist liaison: tour logistics, stakeholder coordination, VIP handling
What we do
PR Consulting
Press strategies, pitching, messaging and journalist outreach.
Artist Management
Career planning, bookings, team coordination and tour logistics.
Media & Events
Press days, interview scheduling and event PR.
Content & Campaigns
Press releases, social support and analytics‑driven content.
Eimear’s Background on Artists & Campaigns She’s Previously Supported
From global stages to local spotlights, we’ve supported campaigns for both international names and emerging Irish talent.
International Artists
- Lorde
- Gracie Abrams
- Lola Young
- Olivia Dean
- Selena Gomez
- Nelly Furtado
- Nicki Minaj
- Mumford & Sons
- Maggie Rogers
- Andrea Bocelli
- Dean Lewis
Irish & Emerging Artists
- Muireann Bradley
- Bradley Marshall
- Ólafur Arnalds
Note: some artist names are used to illustrate the scale and type of campaigns supported. Full case studies and permissioned client lists available on request.
Let’s Connect
For enquiries, new projects or to request case studies, get in touch below.
Or email: eimear@keystoneartistmanagement.com